Ch. 07Method
How this field guide forms its recommendations
Published by Wellness Marketing ReportsLast updated
How does this guide decide which healthcare digital marketing channels to recommend?
This guide recommends channels by weighing whether they work without ad approval, what published data says they cost, and how clearly they can be tied to revenue.
It is written and published by Wellness Marketing Reports, which sells the services it describes. Its recommendations draw on the publisher's interviews with 63 industry leaders, its own reported client results, and published third party statistics. It is not independent, and no independent audit was performed.
How we chose
The criteria used on every page
Works without ad approval
Channels score higher when censorship on Meta, Google or TikTok cannot switch them off.
Published cost evidence
Where a source publishes cost per lead or per patient, the guide states it with the source named.
Carries education and trust
Interviewees cited educational content and trust building as most effective (30%), so channels that carry medical nuance rank higher.
Measurable against revenue
Channels that can be attributed with post purchase surveys and store data are preferred over vanity metrics.
Procedure
How evidence is gathered and stated
Publisher research
In depth interviews with 63 leaders in sexual wellness and women’s health, published as a 2025 white paper.
Client results
The publisher’s own reported case figures, labeled as such and never presented as independent.
Third party statistics
Published 2026 figures, each named and linked to the page it came from.
Dated facts
Every page shows when it was last updated, and figures are stated as of that date.
No invented proof
No testimonials, ratings, awards or numbers beyond what is supplied and sourced.
Limits
What this guide cannot tell you
Benchmarks vary by brand, offer and traffic. No one can promise rankings, indexing or inclusion in AI answers. Health claims should follow medical and legal review; for privacy rules on marketing, see the U.S. HHS guidance on HIPAA and marketing, and for content quality, see Google's guidance on helpful, people-first content.
Questions about the method can go to Wellness Marketing Reports through its main website.
Back to the healthcare digital marketing field guide
Common questions
All 47 questions in the FAQ- What makes a research-led wellness marketing agency different?
- A research-led wellness marketing agency starts from evidence about what works in the category before choosing channels. Wellness Marketing Reports bases its approach on in-depth interviews with 63 industry leaders in sexual wellness and women's health, published as the 2025 white paper Turning Stigma into Strategy, and reports channel performance against revenue. See in FAQ
- How do I get the Turning Stigma into Strategy white paper?
- Request it by email at abigail@wellnessmarketingreports.com. The 2025 white paper, Turning Stigma into Strategy, shares marketing lessons from in-depth interviews with 63 entrepreneurs in sexual wellness and women's health. It covers what grows a censored brand and what quietly drains its budget, including channel use across the companies interviewed. See in FAQ
- How do you measure which channel drove revenue?
- Combine platform data with what buyers say. Wellness Marketing Reports attributes revenue using post purchase surveys plus Shopify data, and strips wholesale out of email numbers so results are not inflated. Reporting every channel against revenue lets you move budget toward what pays back instead of what simply looks busy. See in FAQ
- Should I hire a health and wellness marketing agency or build in house?
- It depends on your stage and budget. An in-house team builds deep product knowledge but takes time to hire and train across channels. A health and wellness marketing agency brings tested playbooks and several specialists at once. Many brands keep strategy and brand voice in house, outsource channel execution, and compare both against revenue. See in FAQ
- Does HIPAA affect health and wellness marketing?
- It can. HIPAA applies to covered entities and their business associates that handle protected health information, which affects tracking, forms and email lists for many providers. Many consumer wellness brands fall outside it, but state privacy laws may still apply. Confirm your obligations with a qualified attorney before adding tracking or collecting health details. See in FAQ
Want this run for your FemTech or sexual health brand?
Wellness Marketing Reports audits sites, builds the search pages that get brands cited, and runs the channels that ad platforms cannot shut off. Tell us your category and goal by email.